Velvet Petalia

Makeup expiry tracker & beauty shelf tools

General guidance, sourced

Makeup expiry chart: how long products last once opened

What the FDA, eye doctors and dermatology guides say about mascara, foundation, lipstick, powders and more. The PAO symbol or date on your own product always comes first.

Check a product

Mascara, opened 30 Oct 2026

Cautious date (3 months)
30 Jan 2027
Sources start at (2 months)
30 Dec 2026
Longest in the sources (6 months)
30 Apr 2027

The cautious date is in about 3 months. For eye products it follows the American Academy of Ophthalmology’s advice to replace eye makeup after three months.

Track it on your shelf

General guidance in months after opening. The band spans the figures our sources give; the dot is the cautious figure. Your product's own PAO or date comes first.
Product, and what each source saysReplace withinRange across sources (months)
Eyes
Mascara
  • FDA: 2–4 months after purchase, the makers' usual advice
  • AAO: 3 months for all eye makeup
  • BSW Health: 4–6 months
  • Cleveland Clinic: 6 months

Throw it out once it dries; never thin it with water or saliva (FDA).

3 months
sources: 2–6 months
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Liquid or gel eyeliner
  • AAO: 3 months for all eye makeup
  • BSW Health: 3–6 months for eyeliner
  • Cleveland Clinic: 6 months for liquid liner
3 months
sources: 3–6 months
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Eyeliner pencil
  • AAO: 3 months for all eye makeup
  • Cleveland Clinic: 1–2 years for pencil liners
3 months
sources: 3 months to 2 years
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Cream or liquid eyeshadow
  • AAO: 3 months for all eye makeup
  • Cleveland Clinic: 6 months to 1 year for liquid eyeshadow
3 months
sources: 3 months to 1 year
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Powder eyeshadow
  • AAO: 3 months for all eye makeup
  • Cleveland Clinic: 1–2 years for powdered eyeshadow
3 months
sources: 3 months to 2 years
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Face
Liquid or cream foundation
  • Cleveland Clinic: 6 months for liquid foundation
  • BSW Health: 1 year for foundation
6 months
sources: 6 months to 1 year
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Powder foundation
  • BSW Health: 12–18 months for powder products
  • Cleveland Clinic: 1–2 years for powdered foundation
12 months
sources: 1–2 years
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Liquid concealer
  • Cleveland Clinic: 6 months for liquid concealer
  • BSW Health: 1 year for concealer
6 months
sources: 6 months to 1 year
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Setting powder
  • BSW Health: 12–18 months for powder products
12 months
sources: 12–18 months
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Cream blush, bronzer or highlighter
  • Cleveland Clinic: 6 months for cream blush
  • BSW Health: 6 months to 1 year for cream products
6 months
sources: 6 months to 1 year
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Powder blush, bronzer or highlighter
  • BSW Health: 12–18 months for powder products
  • Cleveland Clinic: 1–2 years for powdered blush
12 months
sources: 1–2 years
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Makeup with SPF
  • Cleveland Clinic: 6 months

If the pack has a printed expiry date, that applies too; whichever comes first wins.

6 months
sources: 6 months
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Lips
Lipstick
  • Cleveland Clinic: 6 months
  • BSW Health: 8 months to 1 year
6 months
sources: 6 months to 1 year
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Lip gloss or liquid lipstick
  • Cleveland Clinic: 6 months for lip gloss
  • BSW Health: 12–18 months for lip gloss
6 months
sources: 6–18 months
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Lip balm
  • Cleveland Clinic: 6 months

After a cold sore, Cleveland Clinic advises starting fresh with lip products.

6 months
sources: 6 months
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Skincare & sun
Sunscreen
  • FDA: a drug in the US, so it must carry an expiration date
  • AAD: the FDA requires at least 3 years at original strength; write the purchase date on a bottle with no date

Go by the printed expiry date. Leave it out of hot cars and direct sun (AAD).

Printed date Use the expiry date on the pack
Vitamin C serum
  • Cleveland Clinic: about 6 months before it starts to lose effectiveness

Light inactivates vitamin C, so an opaque pack helps (Cleveland Clinic).

6 months
sources: 6 months
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Moisturiser or face cream No general figure: follow the pack Use the PAO symbol or date on the pack
Other serum No general figure: follow the pack Use the PAO symbol or date on the pack
Cleanser or toner No general figure: follow the pack Use the PAO symbol or date on the pack
Hair & body
Hair care No general figure: follow the pack Use the PAO symbol or date on the pack
Body care No general figure: follow the pack Use the PAO symbol or date on the pack
Fragrance
Perfume or fragrance No general figure: follow the pack Use the PAO symbol or date on the pack
Nails
Nail polish No general figure: follow the pack Use the PAO symbol or date on the pack
Tools & other
Brush, sponge or tool No general figure: follow the pack Use the PAO symbol or date on the pack
Other No general figure: follow the pack Use the PAO symbol or date on the pack

How to read the chart

Each row is a type of product. Replace within is the cautious figure: the shortest period our sources give for it. For anything worn on the eyes that is three months, the American Academy of Ophthalmology's advice for all eye makeup. The band shows how far the sources' figures stretch, and under each name you can read what every source says, so you can weigh them yourself.

All periods count from the day you open the product. The one exception is the FDA's mascara figure, which makers count from purchase. "No general figure" means none of our sources gives one, so the pack is your only guide.

To use the checker, pick the product type and the day you opened it. Add the PAO from the pack if there is one. You get the cautious date, the earliest and latest dates the sources allow, and a link that copies the product into the PAO tracker.

Worked example: a liquid foundation opened on 1 March 2026 reaches its cautious date on 1 September 2026 (6 months), and the longest figure in the sources is 1 March 2027 (1 year). If its pack shows 12M, follow the pack, but bin it sooner if it separates or smells different.

Why do figures differ? Formulas, packaging and caution vary: a pump keeps fingers out, a pot does not. These are rules of thumb, not test results for your product.

The symbols on the pack

Open jar + number: the period after opening, in months (M). Used in the EU on products that keep for more than 30 months unopened.

Hourglass + date: "best used before the end of" that date. Required in the EU on products that keep for 30 months or less.

Both come from Article 19 and Annex VII of the EU Cosmetics Regulation. In the US, the FDA explains that no law or regulation requires cosmetics to carry an expiry date or a set shelf life. Sunscreens and acne treatments are regulated as drugs, though, and do carry expiry dates.

Signs a product has gone off

Whatever the date says, these mean it is time to let it go.

Keeping products fresh for longer

  • Keep them cool. Heat can make preservatives break down and lets bacteria and fungi grow faster, so not in a hot car (FDA).
  • Close lids and keep applicators clean. Clean brushes and sponges at least weekly (Cleveland Clinic).
  • Don't share makeup, especially eye makeup (FDA, AAO).
  • Test with a fresh applicator. Store testers get contaminated easily; a new cotton swab helps (FDA), and the AAO says avoiding store samples is safest.

Buying from shops you don't know

The FDA advises caution with cosmetics from flea markets and online resellers, which may be past their date, used, diluted, tampered with or counterfeit. Check that the box is sealed and the batch code and dates are printed, not stickered over.

Sources

  1. U.S. Food and Drug Administration, Shelf Life and Expiration Dating of Cosmetics, content current as of 25 Feb 2022. Mascara two to four months after purchase; no US expiry-date requirement for cosmetics; drugs such as sunscreen carry expiry dates; storage, sharing, testers and resellers.
  2. American Academy of Ophthalmology, How To Use Cosmetics Safely Around Your Eyes, reviewed by Rebecca J. Taylor, MD. Throw away eye makeup after three months; after an eye infection, throw out all eye makeup.
  3. Cleveland Clinic Health Essentials, When Does Your Makeup Expire?, 15 Jan 2026, with dermatologist Shilpi Khetarpal, MD. Periods for liquid and powder products, lip products and makeup with SPF; signs of spoilage.
  4. Baylor Scott & White Health, Makeup expiration dates: Is it time to throw your makeup out?, 2 May 2022. Periods for mascara, eyeliner, foundation and concealer, lipstick, lip gloss, powder and cream products.
  5. American Academy of Dermatology, Sunscreen FAQs, updated 11 Feb 2025. Sunscreens keep their original strength for at least three years; write the purchase date on a bottle with no date.
  6. Cleveland Clinic Health Essentials, Best Ingredients and Products for Your Anti-Aging Skin Care Routine, 3 Mar 2023. Vitamin C products last about six months before losing effectiveness; light inactivates vitamin C.
  7. European Parliament and Council, Regulation (EC) No 1223/2009 on cosmetic products, Article 19(1)(c) and Annex VII. The open-jar and hourglass symbols and the 30-month rule.

Questions

Why do sources give different times for the same product?

Because they are rules of thumb for whole categories, not test results for one formula. Packaging matters too: a pump or tube keeps fingers out, an open pot does not. Some sources also lean more cautious than others. The chart shows every figure and its source, and suggests the shortest.

Is the three-month mascara rule real?

Roughly, yes. The FDA says makers usually recommend replacing mascara two to four months after purchase, and the American Academy of Ophthalmology says to throw away eye makeup after three months. Two health-system guides allow four to six months. The FDA explains that every use exposes mascara to bacteria and fungi.

Can powder eyeshadow really be kept for years?

Sources disagree. Cleveland Clinic gives one to two years for powdered eyeshadow, while the American Academy of Ophthalmology advises three months for all eye makeup. The chart shows both and suggests three months; if your palette carries a longer PAO, the maker's own figure applies, as long as it shows none of the signs of spoilage.

Does unopened makeup expire?

Eventually. In the EU, anything that keeps for 30 months or less must show a "best before the end of" date or the hourglass symbol. Products without a date are expected to keep for longer than that unopened. Store spares somewhere cool and dark, and check any printed date before you open them.

What should I do with makeup I used during an eye infection?

Throw it out. The American Academy of Ophthalmology advises tossing all your eye makeup and wearing none until the infection has gone, and the FDA says to stop using eye-area cosmetics and see a health care provider. This is general guidance, not medical advice.

How long does sunscreen last?

Go by the expiry date on the pack. The American Academy of Dermatology notes that the FDA requires sunscreens to keep their original strength for at least three years, and suggests writing the purchase date on any bottle without a date. Bin it if the colour or consistency changes.